Holiday Boredom Cured
I’m home for Christmas. And I’m bored.
So to solve my holiday malaise, a little unsolicited packaging redesign…
Keys Soaps puts out some great products and they’re doing some cool things with their labels. The ‘Therapy Facts’ riffing on ‘Nutrition Facts’ is pretty clever. I chose one of my favorite products of theirs and spent the past couple hours before dinner redesigning the label. Choose a font, make the margaritas. Retype the bulleted list, grate the cheese. Resize and center all the visual elements, warm the tortillas in the oven.
Their current logo (the first in the series below) is wrapped around a cylindrical container. The center column is displayed on the front of the tube.
Their current logo is too busy. It takes an iconic image (the first aid symbol) and makes it unnecessarily complicated. There is way too much text, the text that is there is too crowded and a lot of it is redundant.
I understand the desire to hit all the high-points of the product on the main part (center) of the label, but it’s too wordy. I simplified for better product recognition.
I included the second (and last) iteration because I might be using the same font as a typeface used in a prior Keys Soaps logo in my first iteration. So in the spirit of true redesign, I wanted to include a unique logo design; and also because I’m not a fan of the current typeface in their logo.
In short, I wanted to refine the label, make it less wordy. The new text on the left side isn’t so crowded; the smaller font size actually improves readability. The first iteration has a heavy, serif logo typeface contrasted with a thin typeface throughout. The second iteration has a heavy, san-serif logo typeface contrasted with a thin typeface throughout. Everything’s in its right place, brand name, product name, brief explanation, product details and ingredients. The two redesigns are more streamlined.
Here’s my redesign. And here comes our enchiladas and margaritas. Enjoy my redesign as much as I’m going to enjoy this meal!