Formalism with Type
In my visual aesthetics class we studied a few different schools of art. One was Formalism. I wanted to create something that could be considered Formalist using type.
As individual letterforms, Didot has some all time greats. I chose the W because there is something ‘happy’ about how the Didot W looks. I wanted to play around with basic iterations of the W and came up with lines of different font sizes.
I’ve also been interested for a few months in how graphics/objects appear on our screens as we scroll up and down, left and right. After I finished the image, I found that if you zoom in on the PDF and scroll up and down, it gives a pretty cool effect. Or zoom in closer and scroll left to right; try it with a few different size W’s centered on your screen. Try it here!
*and let me officially state this is not in any way a tribute to our 43rd President…and never would be.