Formalism with Type

In my visual aesthetics class we studied a few different schools of art.  One was Formalism.  I wanted to create something that could be considered Formalist using type.

As individual letterforms, Didot has some all time greats.  I chose the W because there is something ‘happy’ about how the Didot W looks.  I wanted to play around with basic iterations of the W and came up with lines of different font sizes.

I’ve also been interested for a few months in how graphics/objects appear on our screens as we scroll up and down, left and right.  After I finished the image,  I found that if you zoom in on the PDF and scroll up and down, it gives a pretty cool effect.  Or zoom in closer and scroll left to right; try it with a few different size W’s centered on your screen.    Try it here!

*and let me officially state this is not in any way a tribute to our 43rd President…and never would be.

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